Motivations of entrepreneurs in the Venlo region for(not) operating in the Venlo-NRW Rhein cross-border region

My name is Guus Beijers (student at Zuyd Hogeschool).

As part of my graduation internship at Cross-Border Business Development, I will research the motivations of entrepreneurs in the Venlo region for (not) operating in the Venlo-NRW Rhein cross-border region. I will make use of the Threshold of Indifference theory of Van Houtum as well as a survey. The goal of my research will be to get an understanding of the motivations and barriers that businesses have. With that information a communication plan can be set up that could help businesses navigate in operating in the cross-border area.

Contact: Guus Beijers, g.beijers@fontys.nl.