Attract shoppers with combination offers across the Dutch and German border

My name is Samson Odufuwa. I am in the final semester of my Bachelor's degree, majoring in International Fresh Business Management. I am very excited to join the team and I will be conducting research mainly about "how can retailers in Venlo city centre use combination offers to attract shoppers across the Dutch-German border". I find it very interesting and realistic that my research outcome can be used for businesses in Venlo in Venlo city centre to increase their sales volume and profitability, while maintaining their position in the market with a sustainable competitive advantage.

Contact: Samson Odufuwa, s.odufuwa@fontys.nl, +31 8850 804 44.