Combination purchasing in Limburg

German people not only visit places of purchase longer than Limburgers, but they also combine shopping or leisure shopping in Limburg significantly more with other activities such as visiting the goods market, catering industry and a supermarket. This research project aims to provide more insights into the customer groups that are interested in doing these combination purchases across the Dutch-German border. A survey directly related to the consumer behaviour will serve as a method of data collection and foundation of the project.

Contact: Stefan Pörting, s.porting@fontys.nl, +31 8850 722 89.