Members Research Group
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Bart Wernaart
Mr. Dr. Bart Wernaart earned his master’s degree at Tilburg University (International law) in 2005, and his PhD degree at Wageningen University in 2013. He works as Legal expert and ethics lecturer at Fontys University of Marketing and Management, International Business. He is an author in the field of international law and ethics. Furthermore, he is a professional drummer, composer and conductor.
In the research group Smart Marketing and Strategy, Bart’s main focus of attention is to represent the ethical and legal consciousness of the research group. At the moment he focusses on meta-ethics in the business spectrum, and more in particular on B2C-relations in which robotized processes and products are used.
As a Post-Doctoral researcher Smart Society he embarked on a wide research agenda aiming at World Peace, focussing on global challenges from a value-based perspective in which the knowledge and skills of multiple Fontys Institutions are relevant. This research involves fundamental studies that relate to values in ethics, sociology, social studies, theology, macro-economics, technology and methodology, and case studies involving global challenges as fact free politics, informed choice & sustainability, autonomy of the person & social media, radicalization, privatisation, technology & power distribution.
Main Project: Moral Lab
Bart Wernaart
Publications
As (co)-author
Halderen, M. van en Wernaart, B. (2020). Digital transformation requires moral leadership. Innovation Origins (november 2020).
Halderen, M. van en Wernaart, B. (2020). Digitale transformatie vraagt om moreel leiderschap. Management Impact (november 2020).
Van Zeeland, E., Henseler, J., Wernaart, B. (2020, November 5-7). The ‘trust-bot’: designing the conversational style of a chatbot in a medical context. Philosophy of Human-Technology Relations Conference 2020, Enschede, the Netherlands.
Meulen, B. van der & Wernaart, B. (2020). EU Food law handboek. Wageningen: Wageningen Academic Publishers
Wernaart, B. (2020). Dieren en ethiek: voedsel of vriend? Whitepaper. Groningen: Noordhoff.
Wernaart, B. (2020). Dilemma's rondom zelfdenkende technologie. Noordhoff: Groningen.
Wernaart, B. (2020). Ethiek en economie. Noordhoff: Groningen.
Wernaart, B. (2020, April). Bedrijven in de frontlinie: vriend of vijand? Management Impact
Meulen, B. van der & Wernaart, B. (2019, 18-21 September). Food sovereignty, food security and right to food, silence from the Netherlands. Conference paper presented at the XXX European Congress and Colloquium of Rural Law (CEDR).
Meulen, B. van der & Wernaart, B. (2019), Food and Agricultural Organisation (FAO) and Codex Alimentarius Commission. In: Research handbook on the European Union’s engagement with international organizations. Edited by Wessel, R. A. & Odermatt, J. Cheltenham: Edward Elgar Publishing.
Wernaart, B. (2019). Enforcing the right to food: how rights-based are the best practices? In: Urazbueva, A. et al. (2019). The functional field of food law, reconciling the market and human rights. Wageningen: Wageningen Academic Publishers.
Dijk, M. van & Wernaart, B. (2019). The right to food and trias politica: a Dutch reflection. In: Urazbueva, A. et al. (2019). The functional field of food law, reconciling the market and human rights. Wageningen: Wageningen Academic Publishers.
Wernaart, B. (2018). Een modern Trolleyprobleem: Wie moet er dood? Dilemma’s rondom zelfdenkende technologie, whitepaper. Groningen: Noordhoff Uitgevers
Wernaart, B. (2018). Ethics and business, a global introduction. Noordhoff: Groningen;
Wernaart. B. & Meulen, B. van der. (2017). The Right to Food in International Law, with case studies from the Netherlands and Belgium. In: Steier, G. & Platel, K. (edts). International Food Law and Policy. New York: Springer;
Wernaart, B. (2017). International business law: a global introduction. Groningen: Noordhoff Uitgevers.
Swolfs, C. & Wernaart, B. (2017) Wet- en regelgeving in (praktijkgericht) onderzoek. In: Wouters, E. (edt). ethiek van praktijk gericht onderzoek. Houten: Bohn Stafleu van Loghum.
Aarts, S., Schouten, G. & Wernaart, B. (2017). Ethiek in onderzoek van de toekomst; In: Wouters, E. (edt). ethiek van praktijk gericht onderzoek. Houten: Bohn Stafleu van Loghum
Wernaart, B. (2015). Ethiek en Economie, een grensoverschrijdende inleiding. Groningen: Noordhoff Uitgevers;
Meulen, B. van der. & Wernaart, B. (2015). Respect voor de rechter met de rechte rug. Nederlands Tijdschrift voor Bestuursrecht (NTB 2015/34, 30 oktober 2015)
Hadripayitno, I. & Wernaart, B. (2013). Droit à l'alimentation. In: Dutilleul, F.C. & Bugnicourt, J. (edts). Dictionnaire juridique de la sécurité alimentaire dans le monde, Brussels: Larcier;
Wernaart, B. (2013). The human right to adequate food, a comparative study. Wageningen: Wageningen Academic Publishers;
Wernaart, B. (2010). Country report, the right to water in the Netherlands. European Food and Feed Law Review, volume 5, number 6, 2010;
Wernaart, B. (2010). The plural wells of the right to food. In: Hospes, O. & Hadripayitno, I. (edts). Governing food security: law, politics and the right to food. Wageningen: Wageningen Academic Publishers;
Wernaart, B. (2009). Veiled justice, the courts’ compassionate case law regarding hunger. In: Meulen, B. van der. & Hospes, O. (edt). Fed up with the right to food? The Netherlands’ policies and practices regarding the human right to adequate food. Wageningen: Wageningen Academic Publishers;
As editor
Urazbueva, A., Szajkowska, A., Wernaart, B., Franssens, N.T. & Vaskoska, R.S. (2019). The functional field of food law, reconciling the market and human rights. Wageningen: Wageningen Academic Publishers.
Opinion Piece
Wernaart, B. (2021, 5 januari). Samen desinformatie en fake news te lijf gaan. Eindhovens Dagblad.
Wernaart, B. (2020, 13 oktober). Platforms moeten niet verbieden maar verbinden. Eindhovens Dagblad en Brabants Dagblad.
Wernaart, B. (2020, 25 September). Free the people! Maar waarvan? Eindhovens Dagblad.
Wernaart, B. en Wernaart-Sanders, S. (2020, 1 augustus). Virus is geen lifestyle-vraagstuk. Eindhovens Dagblad en Friesch Dagblad.
Wernaart, B. (2020, 16 juni). Gelijkheid tijdens corona: je kunt altijd wel dingen verzinnen die anders zijn voor jou. Eindhovens Dagblad.
Wernaart, B. (2020, 27 mei). In pandemie zoeken we ook naar exit filosofie. Eindhovens Dagblad
Wernaart, B. (2020, April). Bedrijven in de frontlinie: vriend of vijand? Sigma Online
Wernaart, B. (2020, 27 May). In pandemie zoeken we ook naar exit filosofie. Eindhovens Dagblad
In the press
Wernaart, B. (2020, August) https://kunstzone.nl/buitenblik-bart-wernaart/. Kunstzone
Wernaart, B. (2020, augustus). De regels achter ons ontbijt. Bron.
Van Neer, L. (2019, 23 November). Ethische grenzen aan kunstmatige intelligentie: willen we wel alles wat er kan? Eindhovens Dagblad
Popular writing
Blogger at www.drwernaart.com
Blogger at the Dutch media site www.hetrechtenstudentje.nl (over 30.000 followers)
Video's
- ICT in Practice Symposium, Moral Programming, 7 February 2020.
- Interview Moral Lab, 21 Januari 2020
- Aftermovie Moral Lab, 11 November 2019.
- IO webinar, ethiek in de techniek (+ nagesprek), 13 May 2020
- Go Viral! Presentatie tijdens SIA congres over weerbaarheid tegen desinformatie, 28 november 2020.
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Boudewijn Raessens
Boudewijn Raessens graduated in business economics (Tilburg University). The titel of his PhD dissertation (TU Eindhoven) is ‘ICT, learning theory and customization in education’, an organizational strategic approach (De E-kubus). His main research interest is the impact of new technologies, such as blockchain and artificial intelligence on business models.
Main project: Social credits for volunteers
Boudewijn Raessens
Publications
- Raessens, B. (2021, 8 januari). Het juiste duwtje naar vaccinatie. Eindhovens Dagblad.
- Raessens, B. (2020 29 oktober). Les voor de koning: domheid is te voorkomen. Eindhovens Dagblad
- Shopping Tomorrow (2019) Blockchain voorbij de hype. Whitepaper Shopping Tomorrow
- Shopping Tomorrow (2018) Small & Medium Enterprises. Whitepaper Shopping Tomorrow.
- Shopping Tomorrow (2017) Handvatten voor Digitale Transformatie Shopping Tomorrow.
- Hummelink, M. & B. Raessens (2016) Inleiding Strategische Marketing Van plan naar implementatie. Amsterdam: Uitgever Boom.
- Raessens, B. (2015) E-business Digitaal in het centrum van elke strategie. Utrecht: BoomLemma.
- Raessens, B. (2015) Toekomstonderzoek basis voor actie. Utrecht: BoomLemma.
- Raessens, B. (2015) Praktijkonderzoek in Marketing en Communicatie Bussum: Coutinho.
- Raessens, B. (2011) Klantenbehoud in de 21 ste eeuw: de Connected customer, Tijdschrift E-commerce magazine jaargang 3 nr. 2 pp 10 - 11.
- Raessens, B. (2010) De E-kubus. In: R. Coppoolse R. en D. Vroegindewei (Red.) 75 Onderwijsmodellen. pp 67- 68 Groningen; Wolters-Noordhoff.
- Raessens, B. (2009) De E-kubus; ICT, leren en maatwerk. Utrecht: Lemma
- Raessens, B. (2008) Ondernemen in een veranderende wereld. Naar een nieuw businessmodel. Utrecht, Boom.
- Raessens, B. (2008) Dromen in een veranderende wereld; duurzaamheid als kans voor ondernemers. Tijdschrift Associatief, pp 23 - 28.
- Raessens, B. (2003) E-learning: de kracht van internet voor het nieuwe leren. Deventer: Uitgever Academic Service, pp 12 - 16.
- Raessens, B. (2001) Kennismanagement: een juiste mix van informatie, technologie en mensen Deventer: Uitgever Academic Service
- Raessens, B. (2001) Marketing in het informatietijdperk. Tijdschrift Associatief, pp 11 - 14.
Video
‘Inleiding Strategisch marketing, de valkuilen’ /'Introduction Strategic marketing, the pitfalls' -
'Het hoe en waarom van een literatuurstudie voor je scriptie en onderzoek’ /'The how and why of a literature study for your thesis and research'
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John Sakwe
I am John Sakwe, member of Fontys “Lectoral Smart Marketing and Strategy” and lecturer of international business (IB). I teach various operations subjects including supply chain, logistics and business process management. I also provide Lean Six Sigma training and coaching. From a process improvement background, over the years I developed interest on spare parts supply chains and performance improvement of products service systems in the capital goods industry including product life cycle performance improvement.
In this vein, my research interests focus on decreasing downtimes of Industrial Products Services in the capital goods market using the capabilities of industry 4.0 tools such as big data, machine-learning approaches. On this topic I am currently doing a PhD-research at the University of Twente.
Main project: Designing an approach to minimize downtimes of product service systems using smart technology
Publications
John Sakwe Bake , Marcus Vinicius Pereira Pessôa & Hoekstra Sipke (2020). Mapping challenges and methodologies for providing PSS - a thematic and descriptive analysis. Cogent Business & Management, 7:1, 1809945.
Bake, J. S., Pessôa, M. V. P., & Becker, J. M. J. J. P. C. (2018). Service Chain Logistics Management for Increasing Equipment Uptime. Science Direct 73, 210-215.
John Sakwe
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Iris van Hest
My passion for research started during my bachelor where I was in Moscow doing field research. Maybe it was due to the fact that this was the first time I performed a “paid” project, or maybe due to the cultural difference between the Netherlands and Russia. I realised that thinking about your research design is absolutely crucial in marketing. I further explored that during my Master Marketing Management, where I got so enthusiastic about research that all my electives where related to research methods! Ever since I believe well preformed research can add incredible insides for companies and I have seen that in “real life” during my work as a projectmanager at GfK. It may not come as a surprise that I teach all research related courses available in my department Commercial Economics.
My goal is to make research “accessible”, logical and practical for students, so I aim to build a bridge between the theory of doing research and students who need to understand and implement research. By using a bottom up approach I am passionate about showing students how natural research is to us as humans. Because, we as humans are curious creatures!
Main project: Research and curiosity
Iris van Hest
Publications
Hest, I. van en Nader, B. (2020, 16 oktober). Fontys-onderzoek: Marketing duurzame producten kan beter. Eindhovens Dagblad
Nader, B. & Hest, I. van, (2020). "Is There Room For Social Stimuli in Green Ads?: An Investigation of the Use of Facial Expressions in Green Advertisements". Paper for the 2020 Association for Consumer Research conference.
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George Szanto
George is an applied physicist from California who enjoyed a 25 year international career before coming to Fontys. He also has a MBA degree from Syracuse University. At various high-tech companies he was on executive management teams, leading up marketing and business development functions around the world. Currently his interests are how business to business company’s buyers and sellers use the internet to aid complex purchasing processes of capital goods or services. He is also interested in studying the economics and trends in young fast evolving technology markets. He is especially interested in the global packaging industry.
Main project: Smart circular packaging
George Szanto
Publications
1. Key Note: First Annual AIPIA Economic Survey 2018
George Szanto, Borislav Bechev, Andrew Manly, AIPIA World Congress, November 19- 20, Amsterdam, The Netherlands
2. Packaging online buying shows small but significant shifts
George Szanto, Christina R. Djambazca online article June 28, 2018 in Packaging Digest
George Szanto, online article April 18, 2018 in Packaging Digest
4. Who are the Social Media Influencers in Packaging and Why Should You Care
George Szanto, Packaging Digest, online article December 15, 2016
5. Internet Research Aids Decisions of Packaging Buyers
George Szanto, Packaging Digest, online article October 11, 2016
6. Online Packaging Information Relatively Easy to Get But Not to Share
George Szanto, Packaging Digest, online article December 21, 2015
7. Is the Internet Nurturing a New Breed of Packaging Buyers
George Szanto, Packaging Digest, online article July 1, 2015
8. Teaching Dynamic Disciplines with Digital Media Wisely ( Invited Lecture)
George Szanto, Fontys Mediawijssheid Conference, January 23, 2014
9. Digital Assessments in Flipped Classrooms Workshop (Invited Lecture)
George Szanto, Fontys Toetsconferencie, November 2014
10. Automated Optical Sorting Gains Broad Based Acceptance By Food Processors
George Szanto - Food Technology Europe, September 1999.
11. Real Time Packaging Control (Invited Lecture & notes)
George Szanto - Hannover Messe Industrial Trade Show - machine vision seminar, 1996.
12. Contributing Editor for Image Processing Magazine (UK) 1994 - 1996
Author of The Benchmark Column - regularly appearing column
13. Smarter Video Cameras Ready For New Applications
George Szanto - Advanced Imaging, June 1995.
14. Laser Scanner Provides On-line Quality Control
George Szanto - Opto & Laser , Issue 18, March 1995.
15. Smart Sensors For Smart Companies (in Dutch & English)
George Szanto, C&A Techniek, (VNU publications, ) February 1995.
16. Recap of CLEO/Europe 1994
George Szanto, Environmental Sensors, Nov. 1994.
17. A Taste of Vision
George Szanto, Image Processing (), April 1994, Vol. 6 No. 1
18. New Developments In The German Machine Vision Industry From The 1993 Messe Trade Fair
George Szanto, Automated Imaging Association (), June 1993
19. A Recap of the Image Processing '92 Exhibition in Birmingham England
George Szanto, Industrial Vision Association Fall '92 Newsletter # 2, December 1992
20. Buying Machine Vision Systems With Confidence (In Dutch & English)
George Szanto, de Ingenieur - Journal of the Royal Dutch Engineering Society, Vol. 103, #12, December 1992
21. The 1992 Stuttgart Ident/Vision Show and Market Statistics From Several European Countries
George Szanto, Automated Imaging Association (USA) , June 1992
22. The Dutch Machine Vision Market
George Szanto, Lecture at the European Vision Association's Market Forecast Meeting, Szanto Systems May 1992
23. Finding Your Way Through The Machine Vision Marketplace - An Amateur's Guide
George Szanto, Het Instrument Vision Systems Seminar, Mikrocentrum Nederland, April 1992
24. Comparative Literature Study of Bifocal and Multifocal Contact Lenses
George Szanto , Dick van Norren, Presented as a lecture to The NATO Flight Surgons Conference , April 1989, and as: Netherlands Oganization For
Applied Scientific Research TNO/IZF Report IZF 1990 A-21
25. Automatic Processing of Face Images (in Dutch)
J.G.W. Raaijmakers, C Vijbrief, G. Szanto, SPIN Report , 1989
26. Automated Tracking of Vehicles Using Video Tape - Progress Report on Phase 1A
George Organization For Applied Scientific Research, TNO/IZF Report IZF 1989 C-9
27. Definition of an Automated System for Road Traffic Scene Analysis
George Organization For Applied Scientific Research, TNO/IZF Report IZF 1987 C-22
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Ewoud Jansen
Ewoud Jansen received his education at Tilburg University, the Netherlands and majored in corporate finance and economics. He is the author of various books on Accounting & Finance and Banking & Money Creation. He has also published on corporate governance and corporate social responsibility issues. Besides that he contributes regularly to the debate on economic issues as a commentator on national radio and by writing for several Dutch newspapers and Websites. Frequently occurring topics are banking, capital markets and pensions.
He is a senior member of the academic staff of the International Business program at Fontys University of Applied Sciences in Eindhoven. In this capacity he also is responsible for managing the global network of partner universities and is a member of the Smart Marketing and Management lectorate of the Fontys School of Marketing and Management. In addition he has acted as a trainer and consultant in international programs sponsored by the European Union, Worldbank and similar institutes.
Main Project: Emerging markets
Ewoud Jansen
Publications
Books
Geld, Schuld & Banken; Mythes & Misverstanden, (Uitgeverij Van Brug, 2017)
Core Concepts of Corporate Finance, (Brave New Books, 2016)
Accounting & Finance; a Basic Introduction, (Eleven International Publishing, 2011)
Ondernemen in een Veranderende Wereld; Hoofdstuk 3 Maatschappelijk Verantwoord Ondernemen, (Boom Uitgeverijen, 2008)
Finance and Accounting; a Comprehensive Introduction, (Thieme Meulenhoff, 2005)
Conference Papers
A New Reality for Fiscal Policy, (9th International Asecu Conference, Skopje, Macedonia, 30 & 31 May 2013)
Corporate Governance & Social Responsibility: Challenges Regarding Accountability (International Conference on Corporate Governance, Skopje, Macedonia, 7 & 8 November 2012)
Newspapers
Multiple articles in the following newspapers:
NRC Handelsblad - https://www.nrc.nl/search/?q=ewoud+jansen
De Volkskrant - https://www.volkskrant.nl/search?query=ewoud+jansen
Financieele Dagblad - https://fd.nl/search?q=ewoud+jansen
Brabants Dagblad - https://www.bd.nl/zoeken?query=ewoud+jansen
Websites
Multiple articles on the following websites:
http://www.mejudice.nl/m/au/d/ewoud-jansen
https://www.ftm.nl/zoeken?query=ewoud+jansen
https://tpo.nl/author/ewoud-jansen/
https://jalta.nl/author/ewoud-jansen/
https://www.dagelijksestandaard.nl/author/ewoud-jansen/
https://www.managementsite.nl/auteurs/ewoud-jansen
Media Appearances
Member of ‘Panel of Economists’ of Business News Radio