Publications

Publicaties Lectoraat Smart Marketing en Strategie

Wetenschappelijke publicaties

Van Zeeland, E., Henseler, J., Wernaart, B. (2020, November 5-7). The ‘trust-bot’: designing the conversational style of a chatbot in a medical context. Philosophy of Human-Technology Relations Conference 2020, Enschede, the Netherlands.

John Sakwe Bake, Marcus Vinicius Pereira Pessôa & Hoekstra Sipke (2020). Mapping challenges and methodologies for providing PSS - a thematic and descriptive analysis. Cogent Business & Management, 7:1, 1809945.

Nader, B. & Hest, I. van, (2020). "Is There Room For Social Stimuli in Green Ads?: An Investigation of the Use of Facial Expressions in Green Advertisements". Paper for the 2020 Association for Consumer Research conference.

Meulen, B. van der & Wernaart, B. (2020). EU Food law handbook. Wageningen: Wageningen Academic Publishers

Wernaart, B. (2020). Ethiek en economie. Noordhoff: Groningen.

Urazbueva, A., Szajkowska, A., Wernaart, B., Franssens, N.T. & Vaskoska, R.S. (2019). The functional field of food law, reconciling the market and human rights. Wageningen: Wageningen Academic Publishers.

Meulen, B. van der. & Wernaart, B. (2019, 18-21 September). Food sovereignty, food security and right to food, silence from the Netherlands. Conference paper presented at the XXX European Congress and Colloquium of Rural Law (CEDR).

Meulen, B. van der. & Wernaart, B. (2019), Food and Agricultural Organisation (FAO) and Codex Alimentarius Commission. In: Research handbook on the European Union’s engagement with international organizations. Edited by Wessel, R. A. & Odermatt, J. Cheltenham: Edward Elgar Publishing.

E. van Zeeland & J. Henseler (2018). The behavioural response of the professional buyer on social cues from the vendor and how to measure itJournal of Business and Industrial Marketing, Vol 33(1), pp 72-83

E. van Zeeland & J. Henseler (2018). Thinking outside the box: a neuroscientific perspective on trust in B2B-relationshipsIMP Journal, vol 12(1), pp 75-110

Bake, J. S., Vinicius, M., Pessoa, P., & Becker, J. M. J. (2018). Service Chain Logistics Management for Increasing Equipment Uptime. In Proceedings of 10th CIRP Conference on Industrial Product-Service Systems (Vol. 73, pp. 210-215).

Wernaart, B. (2018). Ethics and business, a global introduction. Noordhoff: Groningen

Wernaart, B. (2017). International business law: a global introduction. Groningen: Noordhoff. ​

Sfeerafbeelding Fontys

Whitepapers

Wernaart, B. (2020). Dieren en ethiek, voedsel of vriend? Noordhoff: Groningen.

Wernaart, B. (2020). Dilemma's rondom zelfdenkende technologie. Noordhoff: Groningen.

Vakbladen

Halderen, M. van en Wernaart, B. (2020). Digital transformation requires moral leadership. Innovation Origins (november 2020).

Halderen, M. van en Wernaart, B. (2020). Digitale transformatie vraagt om moreel leiderschap. Management Impact (november 2020).

Wernaart, B. (2020, April). Bedrijven in de frontlinie: vriend of vijand? Management Impact

De Big Five van de beïnvloedingspsychologie. Clou Nr 92 (april 2019)

Zeeland, E. van en J. van der Meulen (2019). World Cafe Method als marktonderzoekstechniek: briljant aan de bar. Clou Magazine, Vol 91 (jan 2019).

Zeeland, E. van en J. van der Meulen (2018). Meester Robot, ik gehoorzaam U! Clou Magazine, Vol 90 (dec 2018)

Zeeland, E. van en J. van der Meulen (2018). Design Science Research zoekt de verbetering: is het waar, nieuw, interessant? Clou Magazine, Vol 89 (okt 2018)

Zeeland, E. van & J. Versluis (2018). Neurosales – de nieuwe hype; genen, hormonen en lipstick. Clou. Vol 88 (juli 2018)

Szanto, G. (2018). Challenges remain in online packaging procurement experience, Packaging Digest April 12, 2018.

Szanto, G. (2018). Packaging online buying shows small but significant shifts, Packaging Digest, June 28, 2018.

Blogs

  • Ewoud Jansen in Fontys BRON.

Overige publicaties

  • Raessens, B. (2021, 8 januari). Het juiste duwtje naar vaccinatie. Eindhovens Dagblad.
  • Wernaart, B. (2021, 5 januari). Samen desinformatie en fake news te lijf gaan. Eindhovens Dagblad.

Video's