Smart Technology & the Consumer
Chatbots & Ehealth
Project description: In this TEC for Society-project we have investigated the following research question: ‘What should a chatbot in a medical context say to earn the trust of the patient?’. Specifically we have programmed and tested conversational styles relating to the stereotype styles ‘warmth’ and ‘competence’ as set out by psychologist Susan Fiske.
The focus of this project was not the functioning of technology itself, i.e. the conversational interface, but the programming of technology in such a way that it is pleasant and helpful for the user. There was not only a specific focus on trust (the most crucial variable in any kind of interaction), but also a specific focus on the ethics of programming conversational interfaces.
Project description: The moral lab will help to give direction to the moral vacuum that exists when smart technology overtakes human ethics. At the intersection of normative ethics and empirical research, the moral lab will have moral data as output that can be used as input for the programming for smart technology within a B2C context.
Projectleader: Bart Wernaart
Smart Technology & Business
Designing an approach to minimize downtimes of product service systems using smart technology
Project description: Through availability oriented service contracts with industrial customers, capital goods suppliers are obliged to ensure downtimes of machines are low in line with service level agreement (SLA). Longer downtimes are costly and can impact profitability for the providers of these systems. The research (PhD-research) focuses on designing an approach that can be used to minimise downtimes of product service systems using machine-learning techniques including artificial intelligence and digital twin. The project partners are the University of Twente and some industrial players in the capital goods market to address this problem on a strategic, operations and process level.
Projectleader: John Sakwe
Project Output: Bake, J. S., Pessôa, M. V. P., & Becker, J. M. J. J. P. C. (2018). Service Chain Logistics Management for Increasing Equipment Uptime. 73, 210-215. https://www.sciencedirect.com/science/article/pii/S2212827118305353
Smart circular packaging
Project description: Our Active and Intelligent Packaging (A&IP) research project is an exploratory effort to characterize both supplier companies and markets for new technologies, including software, related to interactive packaging, or intelligent sensors used in packaging supply chains (including to the final end consumer). Examples of some of the technologies are: Internet of Things, RFID/NFC/Tags, smart labels, active materials, which are explained in more detail on the AIPIA organization’s webpages.
Project leader: George Szanto
Project output: Key Note: First Annual AIPIA Economic Survey 2018 George Szanto, Borislav Bechev, Andrew Manly, AIPIA World Congress, November 19- 20, Amsterdam, The Netherlands
Business Education & Digital transformation
Research and Curiosity
Project description: A recent study showed that a 3-year old can perform research at academic level (experiments), but still we see students struggle with research every day! How is that possible? Why are we unable to perform “natural behaviour” which a 3-year old already possesses? By this project we like to encourage people to use basic instinct as a starting point of a research design. Step by step you are guided through the process of research where it all will start to make sense.
Projectleader: Iris van Hest
Project output: Inspirational book on market research.
Social credits for Volunteers
Project description: The project ‘Social Credits for Volunteers: An innovative value system based on digital trust & transparency’ is a Fontys TEC4S project. The main research question of the project is: “Can the use of a digital valuation system for a voluntary commitment to a social and sustainable world ensure a growing involvement of the local community and more impact?”. Impact means an increase in the total number of hours of deployment, the number of participants and activities, and a positive revaluation of volunteering as such and the impact on society. Within a partnership of Fontys institutes (FHICT, FHRMP, FHSS, FHMM), social enterprise Possible and a number of partners (Stichting IkWil) we work towards a joint pilot from one year (start in 2019) of a volunteer evaluation system, linked to an external practice-oriented research grant application. With this project, Fontys and the aforementioned partners contribute to social innovation and social transformation in the region, supported by the latest ICT (Blockchain).
Project leader: Lennart de Graaf (Fontys ICT)
Project description: Het RAAK project “Circulair ondernemen: van concept naar praktijk” wil een nuttige bijdrage leveren aan duurzame economische groei van het MKB-bedrijfsleven. Het project heeft als doel ondernemers handvaten te bieden om stapsgewijs en weloverwogen tot een circulaire bedrijfsvoering te komen. De centrale onderzoeksvraag luidt: Hoe kan het concept circulaire economie voor het MKB worden vertaald in een praktische aanpak voor circulair ondernemen met aandacht voor materiaalgebruik, verdienmodellen en marketingstrategieën?
Project leader: Fons Claessen
Project output: https://www.fontys.nl/actueel/fontys-start-kennistraject-circulair-ondernemen-voor-mkb-bedrijven/
Project description: Stock returns in emerging markets are typically more volatile than in developed markets, implying a higher degree of risk. When emerging markets and their capital markets become more mature, one would expect to see a reduction in volatility and a risk profile more aligned with those of developed nations. The Chinese market is a good case in point. Its economy is in transition from a purely low cost export driven one, to one that depends more on research and development and internal consumption. Also its capital markets are (slowly) being liberalized. The research will focus on determining to what extent this is reflected in (more mature) stock market patterns by comparing volatility and returns of the Chinese markets and several benchmark markets in both Asia and western nations.
Project leader: Ewoud Jansen