George Szanto

Sfeerafbeelding Fontys

Personal drive

George Szanto is a Senior Lecturer within Fontys University‚Äôs Marketing and Management faculty. He teaches a variety of subjects related to emarketing, marketing, and digital analytics. His research interests focus on the use of the Internet by businesses for sales and marketing purposes. The past few years this research focused on the online behavior of buyers and sellers of packaging solutions worldwide. In the past he worked 25 years in various high-tech industries worldwide, filling senior management positions in marketing and business development.

Subjects

Emarketing
Marketing
Digital Analytics

Publications

Challenges remain in online packaging procurement experience: Online Packaging Buyer Behavior Results 2017, online article April 18, 2018 in in Packaging Digest
Who Are The Social Median Influencers In Packaging And Why Should You Care, online article December 15, 2016 in Packaging Digest
Internet Research Aids Decisions of Packaging Buyers, online article October 11, 2016 in Packaging Digest
Online packaging information relatively easy to get but not to share, online article December 21, 2015 in Packaging Digest
Is the internet nurturing a new breed of packaging buyers?, online article July 1, 2015 in Packaging Digest

Full Report Online Buying Behavior of Packaging Buyers in 2015 (pdf)
Full Report Gap Analysis of 2015 Packaging Vendors Online Footprints Versus Packaging Buyers Online Behavior
(pdf)
Full Report Online Buying Behavior of Packaging Buyers in 2016
(pdf)
Full Report Social Media Influencers in the Packaging Industry 2016
(pdf)