Members of the Research group
My passion is food and everything related to it: Food Trends – Food Business Models – Food-Value-Chains – Food Policy – Agrobusiness and Processing. After more than 20 years of freelance experience in all kinds of food marketing projects for companies and the Federal Ministry of Food and Agriculture, for the past eight years I have been teaching all food related subjects especially those in consumer behaviour, trend research, Food film Project, Fresh Business Knowledge.
My new field of interest is quality management and sustainability where I´m involved in some research projects.
Jean Louis Steevensz
Jean Louis is an experienced professional, with a proven track record in international, technical oriented B2B environments. He attained his PhD by performing a practical oriented study of understanding what is needed to consider a customer more important in our daily work. Several times in his career he was involved in servitization, mainly while defining and implementing a change strategy: from component supplier to service differentiation. Other relevant experiences are defining and implementing sales- & marketing strategies aimed at sustainable growth (co-creation); his experience with long and complex sales cycles in technical oriented organizations as well as conducting (practical oriented) research. Furthermore Jean Louis is capable of tackling large challenges and continue until a satisfying result has been achieved. He has a tenacious attitude as well as drive and energy to establish good working relationships with other departments as well as with customers.
As a PhD student, I conduct research into successful servitization strategies for SME’s in the manufacturing industry. My research focuses on the dyadic relationship between provider-customer, specifically on the engagement of customers in the co-production of integrated product and service combinations. Hereby, my research attempts to better grasp the customer contingencies on which successful servitization occurs. Namely, what are customers’ motives to engage in the co-design or co-development of product-service solutions and how does this impact the business relationship? Driven by my background in marketing, I am always interested in the complexities and dynamics in creating customer value for businesses that actually meet customers’ needs. I value to stand at the intersection of theory and practice to bridge the gap between knowledge and business. The challenges for businesses, especially in the traditional manufacturing industry, lie in changing their perspective on value creation towards utilization and the customer perspective and implementing this logic throughout their whole business.
Field of expertise: Servitization, Service Logic, Strategic Marketing, Organizational Processes
As a PhD candidate, I am currently conducting research in servitization related topics on the ecosystem level. Related questions include the impact of servitization on value networks as well the impact on local economies. Next to that, my research aims to understand ecosystem configuration to facilitate realization of servitization business models. Due to my background in innovation management and entrepreneurship, I am fascinated by system dynamics in innovative environments. Moreover, my practical experience as a business researcher at the Fraunhofer Project Center has led to my interest in manufacturing industries and industry 4.0 related topics.
Jacqueline is the office manager of the Research group.