Transmedia Design for Creative Industries
- September, February
- 20 weken
- About the minor Transmedia Design
- Practical information
- Study programme
- What do we expect from you
- Eligibility & Entry Level
- (Online) minor orientation
- How to apply for this minor
- Minor regulation
Are you crazy about storytelling? If you want to learn how to tell a powerful story – AND you are a bit of a pixel geek – then this minor definitely suits you. The minor Transmedia Design is the ultimate fit for those who love films, stories and online experiences, have a thing for mysteries, and games; and love strategic thinking on platforms.
The fundament of the minor transmedia design is Transmedia Storytelling. Transmedia storytelling means creating interactive stories and story worlds that unfold across various channels and platforms, engaging the audience deeply and encouraging them to participate. Whether you design an entertainment experience, an awareness campaign, develop a content marketing strategy or launch a brand: story is central and it gets told over multiple platforms. This is how you really get your audience to interact, to participate and engage with your message.
The minor is taught completely in English. The setting is an international classroom with a mix of Dutch and Exchange students.
The minor consists of a 4 day programme, the fifth day of each week is reserved for self-study. Of these 4 days approximately 2,5 days per week are spent working on your own transmedia production, under guidance of our coaches. Classes and workshops are organized throughout the other days of the week.
NOTE: All classes and workshops are provided to gain knowledge and insights that are applicable to all exams: there is no 1-on-1 relation between the classes and the exams.
The minor is completely taught in English. The setting is an international classroom with students of several different nationalities.
Blended: Fontys Academy for Creative Industries, Campus Stappegoor, P8, Tilburg and online.
Literature, licenses and devices:
Fontys Academy for Creative Industries is a 'bring your own device'-academy, meaning you need to have a proper working laptop preferably containing the full Adobe CC software.
The minor uses various literature sources that are all free available digitally. You are welcome to purchase the literature yourself but it is not compulsory. The complete literature list is published in the syllabus that will be handed to you upon definite enrolment.
This overview provides you with more details on the activities you will perform in the minor.
1. Central activity: Designing a transmedia production
Creating a transmedia production requires specific skills. In a transmedia project various disciplines merge, like making use of diverse media platforms, have them intertwine and let them develop each in their own way, allowing audience interaction and participation. This calls for firm project management that allows iterations. A transmedia producers guide will serve as a basis to learn how to design a transmedia product for a real client or for a self-contained transmedia story.
Including topics such as:
- IP and franchising, storytelling, and world building;
- Creating and finding footage;
- Online communities & social media, creating user engagement;
- Spreadability of media;
- Creating user journeys;
- Design thinking skills;
- Agile project management;
- Co-working with various partners and clients.
2. Executing your transmedia design
You will actually produce the design you proposed in the first half of the minor and have it run live (or test prototype) in the final weeks of the minor program.
Including topics such as:
- Writing: scenarios, scripts;
- Filming, editing, sound;
- Website creation, content creation;
- Managing and analyzing social platforms;
- Organizing events, assets, artefacts;
- Project management.
At the heart of a good transmedia production lies a good story. Narrative design includes knowledge of narratological theories and scenography. Campbell’s “Hero’s journey” and Vogler’s “Writers Journey”, among other narratological theorists, serve as a basis for this theory course. Once a good story is found or made, it can be expanded to a transmedia production.
4. Transmedia Theory
In our digital age, driven by the social web, the customer’s attention can no longer be asked for, it needs to be deserved. Various theorists have studied transmedia, elaborating on conceptual models and designing principles. Students will study these theories and develop a critical view on recent transmedia productions and learn to reflect on these critical views.
Including topics such as:
- Media convergence, media theory;
- Spreadability, virality, memes;
- Interactivity and user participation, semiotics, hermeneutics;
- transmedia activism, transmedia research, transmedia branding.
5. Transmedia Marketing & social media platforms
While storytelling is the heart of Transmedia Design it is very important to know how to market the transmedia production in a way that the story stays at the heart. Also successful transmedia branding campaigns and how they made value propositions into brand activations are addressed.
Including topics such as:
- Market and target analysis;
- Business model canvas;
- Empathy mapping;
- Social media advertising;
- Google- and social media Analytics.
6. Practical classes: tools and services
When it comes to producing a transmedia campaign, students need to make good design choices. The minor challenges to be innovative and to individually learn new creative skills or add to existing ones.
During the minor, you will get the time to work on your own learning goals when it comes to different tools using tutorials, with a coach available to help. Workshops will be offered depending on the needs and skill levels of the individual student and the group.
Includes topics like:
- Design tools: Adobe Suite (i.e. Photoshop, Première, After Effects, Unity);
- Web tools: website design (i.e. Wordpress, WIX).
7. Reflection and coaching
To enhance continuous learning and to monitor learning outcomes, the student is asked to reflect on his/her developments and ambitions. Coaching sessions on individual learning goals are organized on a regular base in which 360 feedback is provided by supervisor and fellow students.
To successfully complete the minor all deliverables have to be passed (0-10). The deliverables are:
- The transmedia design and production (group);
- Treatment assignment (pairs);
- Case study assignment (ind.);
- Final Portfolio assessment (ind.).
We expect attendance and commitment, enthusiasm and an open mind.
Once you have chosen to enroll for this minor, you commit to it fulltime for a whole semester. `As mentioned before: classes are not one on one related to the deliverables: you are expected to follow classes in order to improve your transmedia knowledge and learn by doing. The exam results will be better if you prove you have learned more. The minor class is considered a learning community and shares knowledge, skills and insights. Receives and gives feedback. Showing progress, offering, and receiving feedback, as well as improving the work are an important aspect of the minor.
You are expected to show ownership over your learning goals and monitor them yourself.
Learning outcomes, after following this minor:
- The student can carry out a proper research as a basis for developing a transmedia production;
- The student can design and create an adequate and innovative transmedia production;
- The student can participate in a complex project and show accountability for the results;
- The student can apply storytelling techniques in order to engage an audience;
- The student can create interactive content to obtain a high participation level in the transmedia production;
- The student is capable to visualize ideas mastering relevant ICT programs;
- The student is able to reflect on issues and best practices within the international professional transmedia field;
- The student can report, reflect and present adequately, supported by visuals, in Dutch and English.
(Online) Minor orientation week
At this moment there are no minor orientations planned. New dates will be announced here as soon as they are planned!
After you have chosen a minor, you can enroll yourself.
Registration for minors that start in September, open in February. The closing date for the September-intake is July 1st. Registration for minors that start in February opens in July, the deadline for that intake is on December 15th.
How to apply as a Fontys student
You have to register yourself for the minor in Progress. Please note: the available places shown in Progress might not represent the actual availability. Students take diverse routes to register for this minor: exchange students through our international office and Dutch higher education students (from schools other than Fontys) through ‘kiesopmaat.nl’. Waiting to register for the minor of your choice because of the shown availability is not advisable and might result in you being too late and the minor being full.
Apply for this minor:
The purpose of the minor regulation is to inform you about the subjects within the minor, how the testing is set up and when (and how) you have concluded the minor. Students can derive rights out of the text of the minor regulation.
Meet our minor
Op 5 november vond onze talkshow 'Meet our Minors' plaats. Daarin kwamen alle vijf de ACI-minoren aan bod in één talkshow. Heb jij de talkshow gemist? Bekijk deze hier dan terug. Wie weet meeten we jou dan in onze minor!