Books

Literature list for year 1 International Communication Management - academic year 2024/2025

Laptop

Minimum Fontys requirements for a computer to follow the course can be found on this page.

Brands

Marketing Communications: a European Perspective

Patrick De Pelsmacker, Maggie Gueens, Joeri Van den Bergh, J. | Pearson | 7th edition | Book also for use in yr 2

ISBN: 9781292327891

Organisations

Corporate Communication, A Guide to Theory & Practice
Joep Cornelissen | SAGE Publications | 7th edition | Book also for use in yr 2
ISBN: 9781529600025

Humans

Edubook Culture & Intercultural Communication

www.edumundo.nl

For this subject, we are working with an edubook in the online environment. You purchase the study material via edumundo.nl, and pay with iDeal.

And an online reader with various articles.

Society

Influence: the psychology of persuasion

Cialdini | revised edition 2007 | Rev. ed. 1st Collins business essentials ed. New York, Collins.
ISBN: 9780061241895

And an online reader with various articles.

Business English

For these courses, you will need to purchase a licence for Hogeschool Taal. This will be explained in more detail during the course kick-off and only needs to be purchased after the first lesson.

Literature list for year 2 International Communication Management - academic year 2024/2025

Brands

Marketing Communications: a European Perspective

Patrick De Pelsmacker, Maggie Gueens, Joeri Van den Bergh, J. | Pearson | 7th edition | Book also used in yr 1

ISBN: 9781292327891

Organisations

Corporate Communication, A Guide to Theory & Practice
Joep Cornelissen | SAGE Publications | 7th edition | Book also used in yr 1
ISBN: 9781529600025

Business English

For these courses, you will need to purchase a licence for Hogeschool Taal. This will be explained in more detail during the course kick-off and only needs to be purchased after the first lesson.