Fresh at Fontys Academy for the Creative Economy

Books

  • Literature list Marketing Management - Digital Business Concepts

    Literature list for year 1 Marketing Management - Digital Business Concepts - academic year 2024/2025


    Semester 1

    General Economics
    Economics: The Users Guide
    Ha-Joon Chang
    First print
    ISBN13: 9781620408148

    Marketing 1 (and 2)
    Essentials of Marketing
    J. Blythe and J. Martin
    Seventh Print
    ISBN10: 1292098449
    ISBN13: 978-1292098449

    New Media & Digital Age 1
    Netflix account

    Project 1
    ChatGPT
    During the project, you get a subscription on ChatGPT (about $20.00 per month, create group
    account and share login). It is interesting to have access to for the rest of the academic year as
    well, but after Project 1 it is no longer mandatory. We encourage you to use AI during the whole
    study.

    Research (optional, as a reference)
    Doing Research
    N. Verhoeven
    Fifth Print
    ISBN13: 9789462364820

    Printing Costs
    * Printing costs for both Visual Communication 1 (€20) and Visual Communication 3 (€20).
    * Hosting and domain name for Web Development: approximately €10.

  • Literature list Trend Research & Concept Creation in Lifestyle

    Literature list for year 1 Trend Research & Concept Creation in Lifestyle - academic year 2024/2025


    1. Broek, van den J., Koetsenruijter, W., Jong, de J., Smit, L. (2016), Visual Language: Perspectives for Both Makers and Users (first edition), Boom uitgevers Amsterdam ISBN 9789490947729 / new €58,50

    2. Byttebier, I., Vullings, R., (2015), Creativity in Business, Bis Publishers Amsterdam ISBN: 9789063693800 / new €19,99

    3. Grit, R. (2021), Project Management. A practical approach, Noordhoff Uitgevers ISBN: 9789001575625 / new €38,99

    4. G. Muratovski (2021), Research for Designers A Guide to Methods and Practice, Sage Publishers ISBN 9781529708158 / nieuw €42,00

    5. Martin & Hanington (2012), Universal Methods of Design, Rockport Publishers ISBN 9781631597480 / new €22,50

    6. Adobe Creative Suite CC (latest version)
    Available at www.surfspot.nl, with student discount if you log in with your Fontys account.

    7. Hewings M. (2023), Advanced Grammar In Use (Fourth Edition), Cambridge ISBN 978-1108920216 / new €32,57

    8. Dragt, E. (2023), How to Research Trends, BIS publishers ISBN: 9789063696825 / new €29,99


    Titles to download

    (available on the portal when the study starts)

    1. Sutmuller, J. & R. van Belkom (2017), Serious Concepting, Fontys International
    Lifestyle Studies.

    2. Dumitrescu,D. (2015), Roadtrip to innovation, Trendone.

    3. Every unit in the study programme also offers a variety of syllabuses which you can download.

    Every unit in the study programme also offers a variety of syllabuses which you can download.

    * These items are essential