Marketing Management
About this exchange programme
Designing an exciting marketing campaign for the new iPhone, organising a press conference for Greenpeace or conducting market research on which emotions are associated with eating ice cream. All these are examples of something a marketing professional does. As a marketer you know exactly what triggers consumers. You know why we pay more for Coca-Cola, while a different brand might be more tasty in a blind test and maybe you will make sure that people will sleep in a tent for the release of the new Playstation.
Why Marketing Management?
- The program focuses on real-world marketing strategies and consumer behavior, preparing you for the global market.
- It includes practical projects and internships, offering hands-on experience in the field of marketing.
- Students gain skills in market research and developing effective marketing campaigns, essential for a successful career in marketing.
More about the programme
We teach you to understand why some products are successful and others aren’t. By conducting smart market research you learn to reveal the needs of your target group. Your market analysis and communication strategy builds brands. You don’t just use your creativity for well-known consumer products. Banks, charity organisations and governmental institutions also like to distinguish themselves from their competitors through ground-breaking campaigns. We will provide an international learning community and in interesting projects and internships you gain practical experience before you graduate, which will prepare you for a successful career.
Entry requirements
You are good with words and know how to convince others. Thinking out of the box is no problem for you. You can put yourself in someone else’s shoes. As a marketer it’s your job to think like your customers. You are willing to study hard to gain knowledge of marketing theories and you enjoy cooperating with fellow students in project groups.
Semester 1
English: equivalent to IELTS 6.0
Basic knowledge, the student’s major should be business-related
Semester 2
English: equivalent to IELTS 6.0
The student’s major should be business-related.
The Foundation year should be rounded off
Semester 3
English: equivalent to IELTS 6.0
The student’s major should be business-related
The foundation year should be rounded off
Semester 4
English: equivalent to IELTS 6.0
The student’s major should be business-related
The foundation year should be rounded off
Semester 7
English: equivalent to IELTS 6.0 (a higher score is preferred)
The student’s major should be business-related
The foundation year should be rounded off
Level of the programme: advanced
How will your course programme be recognised by your home university?
Fontys will provide you with a so-called ‘Transcript of Records’, which will clarify the results that you have achieved. Depending on your results, you will receive a maximum of 30 ECTS credits. ECTS credits are recognised throughout Europe. The agreement between your home university and Fontys University of Applied Sciences will usually include a condition whereby the credits that you obtain will be recognised and transferred into the records kept by your home university.
Practical information
- Start moment(s)
- September, February
- Location
- Venlo
- ECTs
- 30
- Language
- English
Applications should always be submitted via the International Exchange (or Erasmus) Officer at the home university. This officer will send your application request (nomination) to Fontys. Once Fontys has received the nomination, your Fontys study department will send you a link to a web application called Mobility Online. Please take a look here to see how it works.
If you want to come as a freemover, we also need your university to send us a nomination e-mail. Once we have received this we will send you our application information.
As a freemover the fees are €75 per ECTS. If you are not sure if your university is a partner of Fontys Venlo University of Applied Sciences, the international office of your home university can tell you more about this.
Deadlines
Spring semester:
Nomination deadline November 1st
Application deadline November 15th
Fall semester:
Nomination deadline May 1st
Application deadline May 15th
For more information concerning the start date, please get in touch with the contact person of the study department of the concerned exchange programme.
English language requirements
For most English taught exchange programmes a minimum level of English language proficiency of CEFR* B2 or an equivalent of IELTS 6.0 or TOEFL 80 is required. However there might be programmes where a higher level is required and submitting evidence might be necessary.
For more detailed information about practical matters, such as financial matters, residence permit, health insurance and accommodation, please click on the button below.
More information on practical mattersDoing a study abroad most certainly means a lot of excitement and perhaps also a bit of anxiety. Getting used to everything may be a challenge at times. You may have language difficulties or be unfamiliar with certain aspects of life in the Netherlands and at the university.
We receive around 100 international exchange students each semester. To give them a warm welcome into Dutch culture and at our campus, the International Office has set up a buddy programme. A buddy is a Fontys bachelor student who is familiar with the campus and who can give practical help with administrative systems, timetables etc. They know their way around the city of Venlo and can also help students to better understand Dutch traditions and habits and feel at home real soon!
What else can students expect from a buddy? A buddy will:
- meet you at the Venlo train station and accompany you to your room.
- help you get settled during the first weeks by answering practical questions related to living in Venlo and by showing you around town.
- help you with questions about campus life, teaching styles, campus set-up, how to prepare for exams, etc.
- help you with practical questions such as how to print documents, how to get connected to Wi-Fi, get acquainted with the Fontys portal, etc.
- introduce you to Dutch culture.
- be able to join you during social activities.
The programme seeks to give students the best possible start to their study abroad in Venlo and at our campus!