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Dutch

Minor Transmedia Design

  • Starts February and September
  • English
  • 30 ECTS
  • 5 months
Tilburg
Are you curious about new ways of storytelling? Do you like to explore media like VR and Gen A.I. tools? Do you have a strategic mind? Learn how to make impact by creating coherent, interactive and multiplatform stories that immerse and engage your audience. Transmedia strategies apply to marketing, journalism, art or entertainment.

About this minor

In the minor Transmedia Design you will not only think of what story to tell, but also how to tell it. You’ll explore innovative ways of storytelling using multiple platforms and create and study stories that are interactive and participative.

You’ll do so by designing a Transmedia production yourself (a campaign, an art-project, an immersive experience, an interactive documentary, etc).

You’ll explore new media techniques, like VR, AR, and make use of generative AI tools.

Why Transmedia Design for Creative Industries?

  • You will operate in cutting edge media techniques.
  • You will discover the world of transmedia.
  • You will connect strategy to creativity.
  • You will be surrounded by multiple nationalities.
 

More about the minor

You will have classes on narratology, semiotics, creative techniques, concepting, transmedia theories multi platform strategies, interactive media, goal setting and KPI’s. But most of all you will be learning (new) media design tools. You will learn by doing and putting the classes into practice immediately through the assignments that run throughout the minor.

 

 

 

 

Programme

  • Create an adequate and innovative transmedia strategy as a basis for an engaging experience.
  • Apply storytelling techniques in order to engage an audience.
  • Create interactive innovative media content to obtain a high participation level.
  • Work in an international and interdisciplinary team and show accountability for the results.
  • Reflect and report on transmedia practices and theory. 

The minor evolves around 3 assignments. They form a coherent whole and as such address the learning outcomes of this minor. Lectures and coach sessions are organized around these assignments and follow the course of your developments.

  • ·The treatment (approx. 5 weeks) is the first assignment where you design a transmedia production based on an existing movie or series. You'll analyze the IP, come up with an ambitious transmedia design, and present it on a website. You will work in pairs.
  • ·The transmedia project is the second in which you will create your own transmedia production in a group. The production can be a campaign, an art experience, an interactive documentary, whatever you and your client think to be strategically suitable. The production is divided into the design phase (5 weeks) the actual content creation (6 weeks) and the execution and evaluation (4 weeks)
  • The third assignment runs throughout the whole minor and focuses on you getting your own vision on transmedia by reading, experiencing, researching and talking about transmedia. This results in a vision document that can take any form you like
  • 3 to 4 days a week are (partly) spent on campus, following classes and workshops and working on the various assignments.One day is scheduled free.
  • Field trips, hackatons and guest lectures are organised as in between inspirational activities.
  • Your ambitions and goals are important to us and the minor aims to follow as much a possible your path
  • The setting is an international classroom with students of loads of different nationalities. We consider this to be of a high added value and address these intercultural themes a lot, in the context of stories but mostly in the context of fun and food.
 

 

For who?

Nominations should always be submitted via the International Exchange (or Erasmus) Officer at the home university. Once Fontys has accepted the nomination, our International Office will send you an e-mail with all necessary information to successfully apply as an exchange student.

Furthermore, as part of the application procedure, you will receive a study guide with all important information regarding life as a Fontys student and in the Netherlands in general.

  • Students need to have passed the Propedeuse phase to enter the minor program
  • English level needs to be sufficient (B2) to enter the minor
  • Basic media design skills are expected to be already present.

You will be asked to submit a video or attend an online intake talk upon enrolling. This is mostly to assess English speaking level and manage expaectations” , it is not selective.

 

 

How to apply for this minor


The application for minors that start in February 2025 goes from July 1st 2024 until December 15 2024.

To attend a minor you have to

  • Have passed the propaedeutic phase or;
  • Have permission from the examination board of your study programme

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Agenda

Register here for one of our activities. This way you can be sure whether this is the minor for you! We hope to see you soon!

There are currently no activities planned for this study programme. Please contact us if you have any further questions.

Practical information

This minor will be taught in English.
“With all teachers I felt like they were more coaches to us: which is meant to be a compliment. I felt like everyone was understanding, thinking along, they wanted to know what we would like to learn more - and they took time and effort to teach us that. I am super super positive about how this all turned out. For the minor itself: I personally had so much fun. I have never been so eager in getting good grades and redo-ing them when possible, all to try and get better in than I had in any other study or semester. If was so nice to create stuff again rather than learning theory from a book. If I could go back in time, I would absolutely love to do the minor all over again.”