English Communications year 3 B2 (persuasive writing B2B & B2C)

Course name: English Communications year 3 B2 (persuasive writing B2B & B2C)

Cluster: Language courses

Period: International Business - Year 3

Semester: Fall Semester (starts in September)

Study load: 2 ECTS (~140 hours)

Exam: coursework

Course description

In the "Business and Commercial Writing" course, students will learn various writing techniques to effectively communicate messages to different target audiences, including B2B (Business-to-Business) and B2C (Business-to-Consumer) contexts. The course covers the AIDA (Attention, Interest, Desire, Action) model and appropriate industry-specific jargon relevant to their projects.

Competences and learning objectives

After the course you can: