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Content of the programme

Marketing Analytics

Course name: Marketing Analytics

Cluster: Marketing

Period: International Business - Year 2

Semester: Spring Semester (starts in February)

Study load: 5 ECTS (~140 hours)

Exam: coursework

Course description

This module will introduce students to the different types of supply chains, logistic concepts needing to be understood to operate a business effectively. At the same time you will be introduced to the management of people in organizations (Human Resources) to consider the appropriate skills and resources need to manage the business processes.

Competences and learning objectives

After the course you can:

  • Describe the operations processes within an organization;
  • Describe the operations processes within and between organizations.