About the programme
We train you to become a modern, forward-looking marketing specialist. This programme will teach you how to design digital concepts and market them. During your studies, our network can connect you with companies that develop digital experiences and help customers in their online ambitions and challenges. And throughout our projects you will work on real-life cases from different types of companies, like marketing agencies, ngo's and (inter)national brands. You will get the opportunity to do an internship twice, at companies like Just Eat Takeaway, Signify (formerly known as Philips Lighting) or DEPT agency.
Why study Marketing Management - Digital Business Concepts in the Netherlands?
- The study environment is very personal, so you’ll become part of a tight community and network.
- The program consists of a varied combination of marketing, media, creativity, technology, entrepreneurship, and the development and implementation of (digital) concepts.
- You’ll gain a lot of practical experience and will be able to build a network in the digital sector.
- There will be many opportunities to connect your personal, entrepreneurial ambitions to your studies – for example, by launching a start-up.
What will you be learning?
During the Digital Business Concepts course, you’ll learn to design and market digital concepts while being data-driven. As you grow throughout your studies, we’ll also guide you in your personal development. This will allow you to discover the difference between being entrepreneurial and being an entrepreneur.
- You’ll work on real assignments from leading companies in the field, such as Heineken and Philips.
- Our programme will enable you to develop creativity, business insight, research and organisational skills, planning strategies, and communication.
- Subjects include concepting and creativity, online marketing, futurology, big data marketing, and media and data technology.
Laura tells you more about the study programme Marketing Management - Digital Business Concepts
Sugee | Student Marketing Management - Digital Business Concepts
Jessica | Student Marketing Management - Digital Business Concepts
What does a typical study week look like?
The MM Digital Business Concepts course will unleash your inner entrepreneur. You’ll develop your skills by working on an assignment for a company in the field and by gaining knowledge about digital developments during interesting lectures. Classes will take up 14 hours per week and you’ll work on projects for 10 hours per week. On average self-study will comprise 16 hours a week.