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Marketing Management - Digital Business Concepts
- 4 year(s)
- English
- Bachelor
- Full-time
Open Days and More
- Open days
- Experience days
- And more...
About the programme
We train you to become a modern, forward-looking marketing specialist. This programme will teach you how to design digital concepts and market them. During your studies, our network can connect you with companies that develop digital experiences and help customers in their online ambitions and challenges. And throughout our projects you will work on real-life cases from different types of companies, like marketing agencies, ngo's and (inter)national brands. You will get the opportunity to do an internship twice, at companies like Just Eat Takeaway, Signify (formerly known as Philips Lighting) or DEPT agency.
Why study Marketing Management - Digital Business Concepts in the Netherlands?
- The study environment is very personal, so you’ll become part of a tight community and network.
- The program consists of a varied combination of marketing, media, creativity, technology, entrepreneurship, and the development and implementation of (digital) concepts.
- You’ll gain a lot of practical experience and will be able to build a network in the digital sector.
- There will be many opportunities to connect your personal, entrepreneurial ambitions to your studies – for example, by launching a start-up.
What will you be learning?
During the Digital Business Concepts course, you’ll learn to design and market digital concepts while being data-driven. As you grow throughout your studies, we’ll also guide you in your personal development. This will allow you to discover the difference between being entrepreneurial and being an entrepreneur.
- You’ll work on real assignments from leading companies in the field, such as Heineken and Philips.
- Our programme will enable you to develop creativity, business insight, research and organisational skills, planning strategies, and communication.
- Subjects include concepting and creativity, online marketing, futurology, big data marketing, and media and data technology.
What does a typical study week look like?
The MM Digital Business Concepts course will unleash your inner entrepreneur. You’ll develop your skills by working on an assignment for a company in the field and by gaining knowledge about digital developments during interesting lectures. Classes will take up 14 hours per week and you’ll work on projects for 10 hours per week. On average self-study will comprise 16 hours a week.
Requirements
Diploma
As a prospective Bachelor's student you must have a diploma of higher secondary education that is equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. For international students this means that you can be admitted with one of the following diploma’s/certificates if you meet all the requirements:
- senior high school diploma, which generally grants access to a Bachelor programme in the country of issue
- General Certificate of Secondary Education in 4 subjects with marks ranging from A-C, plus a General Certificate of Education with 2 subjects at advanced subsidiary level
- International Baccalaureate Diploma
- Baccalauréat Général
- For German students specifically: Fachabitur or Abitur (Fachhochschulreife or Allgemeine Hochschulreife)
Besides your diploma, please provide additional academic qualifications if available (especially in the field of mathematics and physics). E.g. additional courses, workshops, projects, participation in competitions. Your qualifications will be assessed by the Admission Officer of the specific study programme.
If your diploma is not on this list, we still advise you to send us your documents (after you have submitted an application in Studielink) so that we can evaluate if you are admissible for the study programme.
In order to be admitted to the study programme, it is required to have prior knowledge of Economic subjects. This means that you need to have successfully finished courses on Economics, Business, and/or Management in your previous education. Moreover, the finished courses need to be of similar level compared to Economic subjects taught in Dutch higher secondary education.
In case you lack prior knowledge of Economic subjects or the finished subjects are deemed insufficient, you will be notified of this and it will also be discussed during the intake conversation to see if it is possible for you to catch up and gain the necessary and required knowledge and skills before enrolment.
Language requirements
For all course programmes a minimum level of proficiency in the English language is required. Read more detailed information.
Diploma
As a prospective Bachelor's student you must have a diploma of higher secondary education that is equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. For international students this means that you can be admitted with one of the following diploma’s/certificates if you meet all the requirements:
- Senior high school diploma, which generally grants access to a Bachelor programme in the country of issue
- General Certificate of Secondary Education in 4 subjects with marks ranging from A-C, plus a General Certificate of Education with 2 subjects at advanced subsidiary level
- International Baccalaureate Diploma
- Baccalauréat Général
- American High School Diploma (AP courses are strongly recommended)
Besides your diploma, please provide additional academic qualifications if available (especially in the field of mathematics and physics). E.g. additional courses, workshops, projects, participation in competitions. Your qualifications will be assessed by the Admission Officer of the specific study programme.
If your diploma is not on this list, we still advise you to send us your documents (after you have submitted an application in Studielink) so that we can evaluate if you are admissible for the study programme.
In order to be admitted to the study programme, it is required to have prior knowledge of Economic subjects. This means that you need to have successfully finished courses on Economics, Business, and/or Management in your previous education. Moreover, the finished courses need to be of similar level compared to Economic subjects taught in Dutch higher secondary education.
In case you lack prior knowledge of Economic subjects or the finished subjects are deemed insufficient, you will be notified of this and it will also be discussed during the intake conversation to see if it is possible for you to catch up and gain the necessary and required knowledge and skills before enrolment.
Language requirements
For all course programmes a minimum level of proficiency in the English language is required. Read more detailed information.
Visa
As a non-EU/EEA student, the Netherlands will require an Entry Visa* (MVV) and a Residence Permit. Fontys will apply on behalf of its students for these documents. We recommend you start the process early, i.e. approximately three months before you plan to enter the Netherlands.
More information about Visa*except nationals from Australia, Canada, Japan, Monaco, New Zealand, South Korea, the USA and Vatican City State.
Language requirements for Dutch students
For the English taught programmes, the minimum English language proficiency required. As an applicant with a Dutch MBO-4, HAVO- or VWO-diploma you can be exempted from submitting the language proficiency test.
It is required to have completed the subject Economics and/or the subject Management & Organisation. If you finished HAVO and chose the Culture and Society profile, you also need to have finished Mathematics A or B.
Costs
The tuition fees indicator helps you to determine the tuition rate for your situation. The information and tuition rates from this indicator are without engagement.
go to tuition fees indicator 2024-2025
Statutory tuition fees and institutional tuition fees
A distinction is made between statutory tuition fees and institutional tuition fees. Only if you satisfy all statutory requirements regarding your nationality and if you have not yet been awarded a degree, will you be eligible for statutory tuition fees. Via the tuition fees indicator, you can secure an indication of the type of tuition fees that will be applicable in your situation. To do so, please make use of the indicator above.
Distinctions are made between the following types of Institutional Tuition Fees:
- Low institutional tuition fees
- High institutional tuition fees
Different types of tuition fees and Exemption Regulations
These different types of tuition fees and the Exemption Regulations are fully detailed in the:
The amount to be paid may vary in accordance with the following situations:
- If you have enrolled in more than one course programme (at Fontys and/or elsewhere), it is possible that you may only be obliged to pay one set of statutory tuition fees.
- If you believe that you may be eligible to pay only the statutory tuition fees on the basis of information that may be unknown to us, please report this to your Course Department.
- If it later transpires that you do not meet the requirements for statutory tuition fees, you will be obliged to pay the (higher) institutional tuition fees and if this is the case, you will be notified accordingly.
Some Fontys study programmes offer the NL scholarship to their students. Check out the link to see if this study programme participates and for more information.
Information about NL scholarshipYou might also be eligible for other scholarships not provided by Fontys. These can be found on the Study in NL website.
Go to StudyinNLHolland Scholarship Programme
The Holland Scholarship is subsidised by the Dutch Ministry of Education, Culture and Science. The scholarship amounts to €5,000. The purpose of the scholarship is to support excellent non-EU students during their first year of study. Each academic year, ACE awards two of these scholarships. To be eligible for the Holland Scholarship Programme, you have to meet the following criteria:
- Your nationality is non-EEA
- You do not have a degree from an education institution in the Netherlands
- You start with one of our 4-year Bachelor Programmes as a regular, degree-seeking student
- You have achieved excellent secondary school results with a grade point average of 75% or higher
Application procedure
- The application deadline for the Holland scholarship is 1 June every year.
- An assessment committee will examine all applications and decide to whom the scholarships will be granted.
- Even if you fulfil all application criteria, we cannot guarantee that you’ll be awarded a scholarship, as scholarships are limited in number.
- Allocation of scholarships is only possible if you have completed your enrolment.
- Payment of scholarships will be done in October.
- To apply, send your full application file to ace-international@fontys.nl including a motivation letter, CV, grade records.
If you have any questions about scholarships, do not hesitate to contact ace-international@fontys.nl.
Paying in instalments
Collection will occur in a maximum of ten equal instalments on or around the 26th of the month. Depending upon the processing time required after your enrolment, the direct debit may need to be moved to the following month. If so, the amount outstanding will then be divided and added to the remaining instalments to be executed until and including the June instalment.
If paying the full sum in a single payment
If you commence your studies on 1 September, the direct debit pertaining to your Tuition Fees will be executed on or around 25 September. If you commence your studies after 1 September, the direct debit will be executed on or around the 26th of the month in which you commence your studies.
Non-EU students
Incoming non-EU students will receive a payment letter from their study department, which must be paid before the deadline. In the following academic years, payment can be made by direct debit.
Non-SEPA
If you have a Bank account number of which the bank is not situated in one of the SEPA countries, and you are a national of a country outside the EEA without an address in The Netherlands, then you will receive a payment letter from Fontys via your course department.
The Dutch currency unit is the Euro (i.e. abbreviated to ‘EUR’ or ‘€’).
The average living expenses per month for a foreign student living and studying in Holland are between EUR 1,100 and EUR 1,500 per month. These living expenses cover rent, insurance, food, public transportation, books, clothing and other general costs.
Dutch Immigration Service (IND) requires non-EEA students to proof they have access to € 14.641 per year (€ 7.320 per semester)
Costs within the first months upon arrival will be higher than all other months due to a housing deposit, intro week and books. Study books are usually bought at the start of the semester and therefore it is wise to reserve and have direct access to an amount at the start of the semester which can cover the price of all study books and the living expenses for the first two months.
Before starting your study at Fontys, you must find suitable housing. Unfortunately, it is not easy for international students to find accommodation in the Netherlands due to the housing crisis. Start your accommodation search early. Please be aware that finding a place to live is your own responsibility. However, we are happy to assist in any way we can.
More information about accommodationCareer opportunities
The world needs someone skilled like you! After this study programme, you’ll have grown into a professional that knows exactly how to integrate the online with the offline world. You’ll be able to start working as a:
- SEO/SEA specialist
- Growth hacker
- (Online) Marketeer
- (Big) data analyst
- Content specialist
- Or launch your own start-up
How to apply
All applications for our programmes have to be conducted via www.studielink.nl. Studielink is an online portal that allows applicants to apply and maintain their registration whenever they want to.
The application process may differ for EU and Non-EU students, please read below what applies for you.
Application deadlines (for EU- and non-EU students)
September intake | |
---|---|
All non-EU applicants | 1 June |
EU applicants who want to apply for housing through Fontys* | 15 June |
EU applicants who want to arrange their own housing | 1 August |
*Please note that applying for accommodation through Fontys does not automatically guarantee housing. Housing options are limited in the Netherlands and Fontys cannot guarantee housing in any way. Therefore we strongly advise you to apply as soon as possible and please be aware that finding a place to live is your own responsibility.
Start your online application
- Log in to Studielink: www.studielink.nl.
- Submit your personal details (please ensure that you enter your names as stated on your passport and/or identity card), ensuring that all details are entered correctly, i.e. capital letters where required.
- Add 'New Enrolment Application': mind you choose the correct intake (September 2024).
- Add your previous education and answer the supplementary questions.
Within Studielink, choose this option:
Educational institution | Fontys Hogescholen |
---|---|
Location of educational institution | Tilburg |
Programme | Trend Research & Concept Creation in Lifestyle |
Agenda
Sign up for one of our events. There's no better way to find out if this study programme is right for you! Visit a webinar from the comfort of your home or meet us live on campus. Whichever you choose, we hope to meet you soon.
Open Day
November 2, 2024
Programme
Having trouble making up your mind about your future studies? Or maybe you've already decided? Either way, we invite you to experience it firsthand at our Open Day. Step onto our campus and get a real taste of what your chosen study programme could be like. Our students and teachers will be your guides, ready to show you around.
Mark your calendar for our upcoming Open Day on November 2nd, 2024.
Do you want to be a part of it? Simply share your details, and you'll be among the first to receive updates.