At Fontys School of Business and Communication, we're very informal. Lecturers are not in a separate room, but work with the students in our Study Plaza. We acknowledge a coaching style of teaching, not just lecturing. Lecturers are cooperating with students in their learning journey. That's why we address each other by their first name. And if you think that's a bit odd, you can address them in any way you want. It's all good!