Get a good impression of what your study programme will look like.
During the BSc Marketing Management course, you’ll design and market data-driven digital concepts. We'll guide your personal development, helping you understand the difference between being entrepreneurial and being an entrepreneur. Connect with companies and advance your career.
The world is becoming more and more digital and if you're into this our bachelor Marketing Management - Digital Business Concepts is the programme for you. A mix of digital, marketing and business. Where you learn how to develop and market digital products and business models.
The first year of the study programme is the Propaedeutic Year, and mainly focuses on exploration of today’s commercial world. This year will also have four period themes. These are: ‘Market Research’, ‘Concepting’, ‘Marketing’, and ‘Entrepreneurship’. All the courses of year 1 are focused on those four themes, and you will end the year having to present a big personal project.
The second year of MM Digital Business Concepts is part of the Main Phase (together with year 3). This year is all about deepening your knowledge. You’ll expand on your theoretical insight, your work in classes, and your own creativity. Besides having to finish theoretical courses, students will start working on two big projects in the first semester of year 2: Strategic Consulting and Digital Business.
The third year of MM Digital Business Concepts is also part of the Main Phase (together with year 2). In the first semester of year 3, students are going to do an internship or complete a Minor programme, depending on the choice they made in the previous year. When you return to school in the second semester of year 3, you’ll have lots of new knowledge & skills acquired after having completed an internship and a Minor Programme.
In the fourth year of your studies, you’ll attend 8 different Advanced Courses (ACs) for one semester. Four of these are specifically designed for DBC, and are therefore mandatory to finish, but the other four are up to you. Marketing Management Digital Business Concepts offers different ways to graduate: Regular thesis trajectory, Start-up trajectory, Entrepreneur trajectory, Growth hacking trajectory.
Wondering what's to come after applying for this programme? Go over the entire admission process.
Please note! If you wish to apply for housing through Fontys, the application deadline is June 15 (start September).
You can sign up for online and live events throughout the academic year.
We are happy to help.