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Marketing Management - Digital Business Concepts

Marketing Management - Digital Business Concepts

Your future

After the programme, you’ll become a professional who mixes the online and offline world.

Start your career

The world needs someone skilled like you! After this study programme, you’ll have grown into a professional that knows exactly how to integrate the online with the offline world.

Digital Business Concepts your future

Where do our graduates work?

After the programme, you can work as:

A SEO/SEA specialist optimizes website visibility in search engines through keyword research, on-page optimization, technical improvements, content strategy, link building, paid advertising, analytics, and staying updated with industry trends.

A growth hacker focuses on rapid experimentation across marketing channels and product development to identify the most effective strategies for scaling a business, leveraging data-driven insights to drive user acquisition, retention, and revenue growth.

An online marketer strategizes and executes digital campaigns to promote products or services, utilizing various channels such as social media, email, SEO, content marketing, and PPC advertising to increase brand awareness, attract leads, and drive conversions.

During the course you can also focus on learning how to launch your own startup. Identify a problem, develop a solution, validate with potential customers, build an MVP, secure funding, launch, iterate based on feedback, and scale operations and marketing.

A data analyst gathers, processes, and analyzes large datasets to extract valuable insights and trends, aiding in strategic decision-making. They use statistical techniques and data visualization tools to interpret data and solve complex business problems.

Pursue a Master's degree after your studies

Studying further after this Marketing Management course? You certainly can! In the third year of the programme, you can take a pre-master's degree at Tilburg University, enabling you to get your master's degree within one year.

Study programme in numbers

Student experiences

Deadline May 1

Application process

Wondering what's to come after applying for this programme? Check out the entire application process.

Please note! If you wish to apply for housing through Fontys, the application deadline is June 15 (start September).

Marketing Management - Digital Business Concepts

Application process

Wondering what's to come after applying for this programme? Check out the entire application process.

  • Start your orientation

    Have you attended a study orientation event already?

    Take a look at our orientation events
  • May 15 2025

    Deadline for application through Studielink

    Apply through studielink
    Deadlines can differ for non-EEA students.
  • Submit required files

    Submission and assessment of grade lists, diploma and proof of language. For non-EEA students: An online meeting can be scheduled.

  • Complete your payment

    Fill in your payment details in Studielink as soon as possible.

    All about finances
  • Arrange student housing

    Fontys can offer housing for a limited number of students. Fill in the housing application form before the deadline (June 15 for September start, November 15 for February start).

    More info about housing
  • End of August

    Get to know Fontys and your fellow students during Purple Introduction week.

    Take a look at your introduction programme
  • 1 September 2025

    Start study programme

Study choice events

Get to know Marketing Management - Digital Business Concepts

You can sign up for online and live events throughout the academic year.

Do you have a question?

We are happy to help.

Ask Fontys Tilburg your questions