P. (Peter) Hatzfeld MSC

Peter has a professional background in International Marketing, Innovation and Sales at FMCG companies like Coca-Cola, NESTLE and Unilever in Germany and Switzerland. Peter is an experienced Business School lecturer in Switzerland, Germany and the Netherlands. He joined Fontys in 2020 and is primarily teaching and coaching in marketing- innovation- and strategy-related modules. In the Fontys Venlo Research Group Peter is in charge of projects in the area of Business Model Innovation, Digitalization and Circularity. Peter has studied Business in Germany and France and holds a Masters Degree (MSC).