C. (Coen) Luijten

Whilehe worked for years in the banking and insurance industry, Coen Luijtendiscoveredthat his heart belonged tocreativity,advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he made the switch to higher education, taking a position teaching creativity, advertising, and branding at the Fontys University of Applied Science. In 2017, he obtained his Master of Business Innovation in Imagineering, which he now uses to help people unlock their creativity and foster their newborn brands’ image.

If he’s not building brands, you’ll find him learning about motivational psychology, travelling from country to country, and immersing himself in distinct cultures from around the globe.

Publicaties en presentaties

Podcastserie The Next Level Marketeer

Wat kan de rol zijn marketing- & communicatieprofessionals bij het oplossen van de 'wicked problems' zoals klimaatverandering, duurzaamheid, inclusiviteit, diversiteit en robotisering waar Fontys met Impact for Society aan bijdraagt? En hoe maken we met Next Level Education van onze marketing- en communicatiestudenten Next Level Professionals met Next Level Skills? Docentenonderzoekers Coen Luijten en Joris van Dooren bespreken dit in een podcastserie.