Digital Experience Design

Sfeerafbeelding Fontys

Introduction to DXD

We are connected to the people we care about, make futile or important decisions and get many things done with the help of technology. To design media and technology is to shape daily life. This raises important questions. How do we want to live in the future? How do we ensure that technology helps us, improves and supports our lives, in a meaningful way? The future may be hard to predict, but by designing it we can give it direction.

In the minor Digital Experience Design students improve the skills that are important to solve these questions of the future: Human Centered Design, Intercultural Communication, Critical Design, Storytelling, Media in the Digital Society. This enables them to work on complex challenges in many professional fields. By looking at issues from an international perspective and by cooperating with international students they can see these in a broader context and better understand the impact of their designs. The language of the minor is English.

The minor DXD is closely associated with the lectorate Interaction Design. The students benefit from the extensive professional and research experience of the lector and researchers, and the availability of specialist teachers. In addition, partner companies of the lectorate collaborate with teachers and students of the minor in order to provide meaningful educational cases and context. This way, the students learn a lot about doing applied research and build new ties with the professional community.

After completing the minor DXD successfully you can:

  • design and create meaningful interactive products and/or services in response to the given societal challenge (alle vakken)
  • apply a Human Centered Design process for interactive products or services (Human Centered Design)
  • reason about ethics, empathy and meaning of media and apply these insights in a design project (Media in the Digital Society)
  • show intercultural sensitivity, knowledge and competency in diverse intercultural contexts (Intercultural Communication)
  • create meaningful stories based on the principles of Emotion Based Storytelling (Story Creation)
  • use design to ask yourself critical questions and challenge others to ask new critical questions (Critical Design)

Admission requirements

This minor starts yearly in September and is meant for students with an interest in ICT, media and design.

To be admitted to this minor you need to demonstrate the following interests and/or skills:

  • Preceding work experience in the field (in the form of an internship)
  • Basic knowledge and experience in design processes and user research
  • Being able to create digital prototypes through front-end programming and/or prototyping tools.
  • Interested in working with people from other cultures and with different ways of working
  • A good knowledge of the English language (equal to IELTS 6.0/TOEFL 80)

These entry requirements are tested (after submitting your application) by means of a cover letter and CV sent to Suzanne van Kuijk (, if necessary followed by an interview. Should there be serious doubts about your chances of successfully finishing this minor, we will help you join a more suitable minor.

"Digital Experience Design is about immersing yourself in an interesting design challenge, expressing your talents and making a difference in society. And I love being a part of this."
Judith Gaffert Lecturer Digital Experience Design

Minor coordinator

For more information about the curriculum, or to request a copy of the syllabus, contact the minor coordinator:
Suzanne van Kuijk
08850 - 70740

Practical information

Duration: 20 weeks
Contact hours: 15-20 per week
Study load: 30 ECTS
When: September-January
Only fall semester.
Location: Eindhoven
Language: English